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OXYPURE is a joint collaboration between a group of companies and brands which individually provide specialist cleaning services in the sterilisation industry - making OXYPURE one point of call when it comes to the purification of domestic, commercial, industrial and professional environments. Defined Branding was tasked with corporate identity development and the creative origination of promotional marketing content and materials for Bufferboys Cleaning Specialists, Wilson Industries and Oxypure - from logo origination and brand development to the production of promotional...

Citadel Insurance plc was established as a landmark in the history of insurance business in Malta, being the first conversion of an insurance agency into an insurance company. Citadel Insurance plc commenced its operations in September 1997. Senior Graphic Designer Jody Fiteni has worked on and off the Citadel Insurance account for the past 20+ years, delivering creative concepts, corporate identity and brand-mark development and print layouts for Citadel’s marketing materials, content and online promotions, with Defined Branding taking care...

The Malta Development Bank (MDB) was established back in November 2017 when its Board of Directors invited Defined Branding to propose a corporate identity and brand-mark / logo to best reflect the bank’s strategic objectives of the provision of financing facilities, particularly to SMEs, infrastructure projects that contribute to national or regional development, and projects which are socially-oriented, energy efficient and environment friendly - hence the two coloured arcs or bridge symbols which were further developed and incorporated into the...

Eman Pulis, Founder of SiGMA, commissioned Defined Branding to originate and produce the SiGMA Pitch promotional videos for four years from 2015 to 2018. In 2020, SiGMA Group’s international portfolio of events has expanded to focus on not just European markets, but global opportunities across online gaming and tech markets. In bringing together leading suppliers, operators, and affiliates, the SiGMA events will be at the forefront of shaping the future of the global Gaming sector in an informal yet business-focused...