Oxypure
OXYPURE is a joint collaboration between a group of companies and brands which individually provide specialist cleaning services in the sterilisation industry – making OXYPURE one point of call when it comes to the purification of domestic, commercial, industrial and professional environments. Defined Branding was tasked with corporate identity development and the creative origination of promotional marketing content and materials for Bufferboys Cleaning Specialists, Wilson Industries and Oxypure – from logo origination and brand development to the production of promotional print materials and online videos, filming, editing, brand positioning, script-writing and campaign roll-out as well as strategic planning and content marketing to targeted effect.